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Media Marketing Innovators (MMI)

Founded: 2006

Website:

www.mmiplanet.com

Blog Website:

www.mmi-india.com

Company Overview

We are MMI, Media Marketing Innovators. We are a new age marketing communications firm that leverages these digital social networks for brand building. We enter where traditional advertising exits. If advertising is akin to a monologue, we are the exact opposite. We engage consumers in conversations – online. These conversations can be powered by blogs, widgets, social networks, social bookmarks, podcasts, video sharing, virtual worlds et al. These conversations can take many forms. It could be interactive games where consumers play with the brand and take the experience to a completely new level. It could be a blogging platform where consumers exchange notes with one another giving important cues to branding strategy. Or it could be a funny video that captures brand essence, which people voluntarily pass on to friends thereby creating a viral wave that few ads can match. Importantly, it is cheaper than conventional advertising and its effectiveness much more measurable. We believe that changes in technology and consumer attitudes are bringing about strong winds of change in the advertising & marketing world. However, the industry is still waking up to these realities. We are among the first in the country to spot this trend and build our business around this. After all, you don’t need a weatherman to know which way the wind blows.

Product

Online social media marketing, blogging solutions, viral marketing, community and conversation based marketing